WBCSD - Portfolio Sustainability Assessment Framework - Subgroup 2 - 3P criteria

Overview of agreed guidance so far:
The objective of this chapter is to explain how to identify signals in the market which indicate that a Product-Application-Region Combination (PARC) can be expected to either:
- Enable or accelerate the move towards a more sustainable world and therefore enjoy higher-than-average growth rates
- Have sustainability issues, causing the market to move away from the PARC
- Have neither significant positive nor negative sustainability contributions, so neither additional growth nor shrink signals are expected due to sustainability

These sustainability signals will be identified by evaluating the performance of the PARC in terms of impacts on Planet, People and Profit. A separate paragraph will be dedicated to these three area to explain how to identify relevant sustainability signals.

For sustainability signals to be considered relevant, the impact of the PARC needs to be significant, measurable. Significant means that the sustainability impact is sufficient to cause stakeholders to undertake action. Measurable means that the company possesses credible evidence (i.e. from reliable sources) on the positive or negative sustainability performance of the PARC.

Sustainability signals include evidence based on the perception of customers, consumers, governments and other stakeholders, as long as the credible evidence can be found and the perception results in relevant actions (e.g. changing buying behavior, legislation, ratings on performance etc). Specific guidance can be found in the paragraphs on Planet, People, Profit.