Building a strong approach to engage remotely with non digital users
Summary of work |
How might we better equip/prepare people who are digitally excluded, due to low tech access, skills or confidence, to access and engage with our support services remotely? |
Loomio discussion period |
7-12 of July |
Loomio decision date |
13 July |
Date for kick-off call |
12:00-13:00 July 22nd |
Latest start date |
3rd of August 2020 |
Expected contract length |
4 Weeks |
Budget range |
Up to £10,000 for the digital partner(s) |
About the work
Why the work is being done |
This small cluster of two organisations have struggled during lockdown to equip/prepare digitally excluded users to actively access and engage with online service offers. Users have limited digital literacy, sometimes living in areas with poor broadband connection, and include stroke patients who have mobility and speech restrictions. We want to understand our audience better and know what tools or systems are best placed for building our engagement activities. Our activities include: 1:1 conversations, group conversations, building supportive communities (internal and external) that provide peer support. |
Problem to be solved |
The problem area is wide and includes:
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Who the users are and what they need to do |
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Expected outcomes for this work |
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Any work that’s already been done |
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Who the Digital Team will work with |
At the kick-off session, reps from each charity will be present and we’ll agree on the lead point person from the cluster and the level of engagement from each partner. |
How many days can your team commit to this project? |
The lead organisation is expected to commit two days a week to this project. Involvement from the other organisations might vary and needs to be agreed as a team. |
About the organisations |
Stroke Association - Provide specialist support, fund critical research and campaign to make sure people affected by stroke get the very best care and support to rebuild their lives. This project is submitted by the Volunteering team, who coordinate volunteer-led peer support groups, deliver training, and devise innovative ways to bring clubs and groups together to share experience. Be Buckfastleigh - A collaborative community project with the people of Buckfastleigh to develop new activities and opportunities within the local area for people to connect, learn, be active, care and give. During COVID, the focus has shifted entirely to crisis response - pulling together health and wellbeing provision and ensuring engagement with isolated residents. |
Partner skills and experience
Essential skills and experience |
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Nice-to-have skills and experience |
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Reporting
List reporting requirements |
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Giselle Thu 16 Jul 2020 7:20AM
Thanks @Ellie Hale (CAST / Catalyst) - that's helpful. I had a back-to-back few days so missed the updates since the 13th. I'd love to help design this data audit process (assuming one doesn't exist already). Would love to chat about that.
Ellie Hale (CAST / Catalyst) Mon 13 Jul 2020 10:30AM
@Giselle just to add, we haven't fully scoped the 'data audit' idea but have a hunch that helping the organisations in these clusters carry out such an audit, as a piece of internal data capacity-building, would be a valuable addition to the design and digital work we've outlined. This applied to all three Nesta cluster projects.
Do you think this might be something that's of interest to DataKind? Please add your votes if so and we can consider you as part of the final team make-up :)
Debby Mulling (Catalyst) Thu 9 Jul 2020 10:41AM
@Giselle The data aspect for this brief as we see it currently is to help them understand their users better. This should start with data they already hold on their users and probably a deep dive into areas through 'user' research to build user stories. This will feed into the exploration of options for service design -to be put forward for a phase 2 brief (for more funding to test and develop a prototype/ approach). Does that help make it clearer?
Yes, the challenges of the 3 Nesta Cluster projects do align. The interesting thing about this one is how can these 2 organisations build inclusive and accessible remote services/interactions with people who are (for different reasons) not likely to connect through current digital tools. very strong desire to be inclusive and support equitable access to support.
John Bevan (We Are Open) Wed 8 Jul 2020 2:05PM
Interested but current work and summer holiday season means We Are Open don't have capacity until August at the earliest. I'll keep an eye out here though and point at previous work where it might be helpful.
Ben White Mon 13 Jul 2020 8:18AM
Changing my vote as I must have missed 'taking on the project as a whole' when I registered interest
- We've done previous discovery on providing digital information to people affected by Stroke (currently working on a collaborative venture with the Stroke Association that provides personalised information to people with complex health conditions.)
Erica Neve · Sun 12 Jul 2020 9:45PM
Interested but the current timeline may not work for me with other commitments - will review later this week again :)