Naming a worker coop - how did you choose your name?

Dear all,

Our Therapy Worker Cooperative project is progressing and we recently completed our business plan. We intend to present it to local councillors in the hope of acquiring a lease for unused council property in which to have our therapy-centre premises.

We are now at the point of needing to chose a name for our business, on which to build our brand etc.

We were hoping our fellow worker coops could give us a steer by sharing how you chose your name: if you had any particular process through which you chose your name and the branding-design you build upon it.

Thanks in advance!

[I did post this on https://forum.workers.coop/ - hope you don't mind the cross posting, let me know if it's a problem]