Loomio
Sat 21 Feb 2015 10:10PM

diaspora* catchphrase

F Flaburgan Public Seen by 32

I'd like to find a catchphrase / subtitle for diaspora*. I need it to replace "Hey, make something" on the registration page (see #5389) but it can also be used everywhere else where we promote diaspora*.

Here are the choices I though about:

  • From diasporafoundation.org: The online social world where you are in control
  • From diasporafoundation.org: Decentralization. Freedom. Privacy. (I would have ordered that differently)
  • An old catchphrase: Share what you want with whom you want
  • An old catchphrase: The social network where you are in control.

Any preference, other idea?

DU

[deactivated account] Sat 21 Feb 2015 10:38PM

I'd (somewhat biased I guess lol) go with:

Diaspora. Social Networking with actual privacy.

;)

Source: https://wiki.diasporafoundation.org/Custom_splash_page

JR

Jason Robinson Sun 22 Feb 2015 9:17AM

I'd hate to break the party but I dislike actually the usage of the word "privacy" as one of the key words. Unfortunately I don't think we are quite there yet to use it as the main selling point ;)

A quick analysis on the phrases;

The online social world where you are in control

How does diaspora* give control to users, more than other social networks? The answer of course is you can host your own data. That means approx 0,008666667% of users actually have control. I don't think that is a good selling point ;)

Decentralization. Freedom. Privacy.

Decentralized for sure. Freedom to choose, freedom from large corporations, maybe freedom to switch some day ;) Privacy? How do you define privacy? Better privacy setting defaults maybe, that is something diaspora* does better than Facebook for example. But privacy of data depends again on whether you host your data or not. Most don't so they just trust their podmins. And since a podmin can be anyone, this is not a very strong argument.

Share what you want with whom you want

Actually diaspora* allows sharing with less people so I'd say this is a bad catchphrase ;) And most social networks have limited visibility posting, even though Aspects is a superior implementation of say Facebook lists.

Diaspora. Social Networking with actual privacy.

Again, how do you define privacy? Privacy from advertisers, sure. Privacy as no one will ask for your real name, sure. Privacy due to better default settings, sure. Privacy of data? Not really, still trusting someone - and I'm pretty sure our average podmin will more easier lose or leak your data than Facebook.

Personally, I'd go for either Decentralization. Freedom. Privacy. or Diaspora. Social Networking with actual privacy., if one has to choose from existing ones.

But my point is not to bash diaspora - my point is to say that we should make sure when we talk about catchphrases that we talk with things that we actually do better. Not with words that we can't even back and just use them as selling points.

To me, diaspora* has three main selling points:

Freedom

  • Users can choose where they host their data.
  • Users are not subject to the whims of large corporations OR local laws.
  • Users can call themselves what they damn please.
  • Users can talk without fear of cencorship (or find a pod that allows their content if they are into some weird shit no one likes).

Community and openness

  • For many people that join the first thing they see is a lot of friendly people welcoming them. One of our strengths is a friendly community that wants to meet new people. Diaspora really works well for people who love communities.
  • We are open in governance AND source code. People are asked and can participate. We love contributors.

Non-commercial

  • While this isn't actually something that the software enforces, or should enforce, it is a fact of how the network is. It is non-commercial and AFAIK there are no adverts on any pods. Pods can add adverts, but people don't have to use those pods (= freedom).

TL;DR - I'd like to drop the word "privacy" and things like "security" from the main selling points we use since IMHO they are not the main selling points and are more marketing talk than real benefits.

What about;

Real freedom
Loving community
Non-commercial
DU

[deactivated account] Sun 22 Feb 2015 10:52AM

Plus, we are talking about a social network, i.e, a plateform that main goal is to share informations. So, it's rather the opposite of privacy. The main difference with other SN is d* allows you better who you want to share with.

And this privacy thing also poses the problem of encryption of data. I wonder why the data are still not encrpted in the database ?

JR

Jason Robinson Sun 22 Feb 2015 1:42PM

And this privacy thing also poses the problem of encryption of data. I wonder why the data are still not encrpted in the database ?

Because diaspora* has never intended to be a super secure communication platform AND because encrypting server side would not help users at all AND encrypting everything client side would just be overkill and insane and make the platform not really usable :P

F

Flaburgan Sun 22 Feb 2015 2:42PM

I disagree on the privacy point: as you said, diaspora* does a lot more than other social network: no tracking or experiment on the users, no real name, no real data (you don't even need an email to use diaspora*, we should make this field optional in the registration process btw), visibility of post limited by default, exif data stripped by default... We can actually talk about privacy.

I agree about security though. Imo the goal of the project is clear: it is a nice tool if you want to share with people without giving the data to a corporation, it is not a tool to protect you from state surveillance, allowing you to share completely anonymously and without trace.

So, privacy, yes, security, no, and it's not a point we want to reach.

What we want to reach though is to allow people to host themselves, so "there is no privacy because actually people don't host themselves" is not a valid point, it is our goal to improve the software to make it easier to install, maintain and update. Don't censor ourselves on this.

DU

[deactivated account] Sun 22 Feb 2015 9:44PM

Because diaspora* has never intended to be a super secure communication platform AND because encrypting server side would not help users at all AND encrypting everything client side would just be overkill and insane and make the platform not really usable :P

It still causes me problem for conversations. I don't like the idea that my podmin can be able to dump the DB and read my converations. This is a whole.

I disagree on the privacy point: as you said, diaspora* does a lot more than other social network: no tracking or experiment on the users, no real name, no real data (you don’t even need an email to use diaspora*, we should make this field optional in the registration process btw), visibility of post limited by default, exif data stripped by default… We can actually talk about privacy.

This should actually be the operation of any SN to me. This is how Internet work. The fact that other SN do that is an anomaly. And the fact that we don't is not privacy IMHO.

What we want to reach though is to allow people to host themselves, so “there is no privacy because actually people don’t host themselves” is not a valid point, it is our goal to improve the software to make it easier to install, maintain and update. Don’t censor ourselves on this.

Yes, but here is the evidence : this is actually not the case. We shouldn't be presumptuous.

JR

Jason Robinson Mon 23 Feb 2015 8:56PM

It still causes me problem for conversations. I don’t like the idea that my podmin can be able to dump the DB and read my converations. This is a whole.

Encryption could be done in the browser side - but hey, why not just use an actual secure client that does the job well? ;)

F

Flaburgan Tue 24 Feb 2015 10:39PM

I want to move on this, I need more opinion. Guys, express yourselves!

DU

[deactivated account] Wed 25 Feb 2015 10:03AM

Encryption could be done in the browser side - but hey, why not just use an actual secure client that does the job well? ;)

Didn't though about this. A browser used to authentificate you would be cool. I think KDE made some work on it with the social destop

I want to move on this, I need more opinion. Guys, express yourselves!

TBH, I don't like any of them. I'd see something more evasive focused on the goal to change the web like "Let's build something together".

JR

Jason Robinson Sat 28 Feb 2015 3:07PM

Come on, express yourself

That is not bad, thanks Fla ;)

My proposal;

Freedom
Community
No ads

Maybe Fla collect three options, leave one option as none of them (block) and then vote.

IGM

Ivan Gabriel Morén Sun 1 Mar 2015 11:02AM

I'd like to rephrase the decentralized part. Something like "made for and driven by us people", or "bringing people and their cat-pics closer together". Just to get some reference to the mail-like pod structure.

JR

Jason Robinson Sun 1 Mar 2015 2:41PM

For the community, by the community
Made by people, driven by people

DU

[deactivated account] Sun 1 Mar 2015 4:31PM

I like these ones !

PC

Pablo Cúbico Tue 17 Mar 2015 5:35PM

Diaspora*

Welcome Back Home

IGM

Ivan Gabriel Morén Wed 18 Mar 2015 10:18PM

@hola mjaa, it feels a bit creepy don't you think? ;)

PC

Pablo Cúbico Thu 19 Mar 2015 4:58AM

I can go even creepier!

DU

[deactivated account] Thu 19 Mar 2015 6:00PM

@ivangabrielmoren : Why, creepy ?

IGM

Ivan Gabriel Morén Fri 20 Mar 2015 12:30AM

Oh I don't know, it's just a weird way to express diaspora as if it can replace a home and that it's very off topic somehow?

DU

[deactivated account] Fri 20 Mar 2015 8:35AM

Oh I don’t know, it’s just a weird way to express diaspora as if it can replace a home and that it’s very off topic somehow?

Not really. At the beginning, social network were ment to be a place were you share very personnal things with your friends. It's like an extension of yourself. It should be like you home.

The fact that FB violates this privacy to literally sell you to big compagny makes that it's not your home anymore.

diaspora* is meant to be like your second home in this case. A safe place were your can meet your friends.

IGM

Ivan Gabriel Morén Fri 20 Mar 2015 3:05PM

I get your point. But if a big university or similar would use the same slogan I'd still feel a bit odd. Sure, diaspora is meant to be able to let you communicate safely and with whom you want, but also for public and far away communication, work, interest groups and other cases. But maybe you're right, it might just be my impression :)

DU

[deactivated account] Fri 20 Mar 2015 5:24PM

No, I understand, this is very personnal. I don't have any opinion on this. I've never been very good at finding catchphrases.

CO

CJ O'Reilly Wed 1 Apr 2015 2:00AM

Reading what others have said around the technical aspects of data privacy, it's difficult to make a case for true privacy on Diaspora - on the other hand, the upside is that the people who are handling your data are not huge corporations. Moreover, the principles behind Diaspora for me, are the sales point. The https://joindiaspora.com/ website has a nice start.

For me, Open Source is a big deal.

Also, being in control of your own data is huge. It's kinda like the "know your farmer" thing in the local food movement - instead it's "know your podmin"...

People who are worried about food safety say that you should have good rapport with the person who grows your food. Likewise, I'd like to have good rapport with the person who's managing my data.

I think it might be surprising to ya'll, but given social trends around sustainability, I would tend towards something like "homegrown, open source, international". Perhaps that word choice isn't quite right, but this would be my choice.

Interestingly, I see that Pods could actually be tasked with creating their own outreach programs. Might as well take advantage of a strong suit here: the people who are hosting the data can connect to the users - in which case, the umbrella diaspora* catchphrase should be as broad as possible to allow for Pods to have their own flavors.

Anyhow, the Open Source element definitely has to be in there.

Also, I think there's some elusive way to combine the community focused nature of diaspora*, with the local and international possibilities of decentralization.

continues mulling this over

PS.

Is the catchphrase not already: "The online social world where you are in control"https://diasporafoundation.org/