New name for the Naval Store

Adam Jorlen Tue 29 Mar 2016 2:31AMPublicSeen by 11

We need a new name for the Naval Store! Even if this old warehouse has been known as the Old Fremantle Naval Store for a long time, we have to come up with a more creative name, which reflects our activities and the enkel vision, mission and values better. Naval Store has a military connotation so this is out. We now use "The enkel Store", but this is not good. It sounds like a store where you can buy stuff.

Andrew thomsonTue 29 Mar 2016 3:01AM

"The new Fremantle Re-store"...powered by enkel

Re-learn, Re-think, re-design, re-create, re-generate,

store definition to put (something that is not being used) in a place where it is available, where it can be kept safely, etc.

: to collect and put (something) into one location for future use

: to place (information) in a person's memory or a computer's memory

Nathan Johnston Tue 29 Mar 2016 5:50AM

I think it must include enkel in the title. Signage and free marketing branding for Freo traffic is a huge opportunity for enkel. What about "enkel connection". A place where people get connected with other change makers. Otherwise I thought of "enkel hangout" play on words with the climbing wall angle.

Bev JohnsonTue 29 Mar 2016 10:57PM

I agree, The Naval Store gives NO IDEA about its current purpose. Everyone knows The Naval Store as an iconic building. I wonder if there is a way of keeping that name and adding to get the best of both worlds. Like The Woolstores Shopping Centre.

Bev

Andrew thomsonWed 30 Mar 2016 12:09AM

playing with the name "Novel Store" ( Full Definition of novel

1:  new and not resembling something formerly known or used

2: original or striking especially in conception or style

Andrew thomsonWed 30 Mar 2016 12:12AM

navel store (2nd definition : the central point) maybe a bit naff

or Enkel "ChangeMaker" Junction (or space, store, place)

what about community store or something along those lines

Adam JorlenThu 31 Mar 2016 4:16AM

I like you're idea of keeping some of the historic name, @bevjohnson.

Or we could just simply call it enkel Fremantle. It would fit in with the long-term plans we've toyed with, i.e. having enkel hubs in several suburbs.

Bev JohnsonThu 31 Mar 2016 5:58AM

Love that. Then the people with plans to start in Midland can ride on the name enkel Midland. etc etc. Powerful.

Jen LoweFri 1 Apr 2016 12:02AM

Yeah I quite like the simplicity of that too @adamjorlen- I would see the Fremantle being in smaller text.
I think we can get other information into the byline which is more flexible and can change over time.
Betahaus has a nice new one:
"... for individuals who want to choose and share their ideas of work" (and life?)
I would be cautious about making the name or byline too prescriptive because this space needs to cater for a wide range of people (we need to fill it to be sustainable!) People who are interested will get all the more defined information when they look a little further.

Manna VerheijFri 1 Apr 2016 3:06AM

Really great options! For me Enkel needs to be in it and if there are going to be multiple spots, then naming Fremantle is a great plan. But it was missing something to excite me. So I was thinking for this one that it could be the headquarters. Enkel Headquarters - Fremantle and then the others could be named Enkel Hub - Midland or some other title that would suit. I think headquarters also takes a bit of the historic Naval history.

Jen LoweFri 1 Apr 2016 3:34AM

Im not so sure. If you look at really great examples around the world they generally just have the name and sometimes place:
agora
betahaus berlin
second home
etc...
Enkel Fremantle
for....catchy byline...