Loomio
Thu 29 May 2014 2:24PM

Advertising

KR Kelly Rogers Public Seen by 11

Here is the advertising spreadsheet for the latest rates (scroll down).

https://docs.google.com/spreadsheets/d/152g3sRZwl_t0ZRuI-kemg4HnD0vuH9BO1dvMmwIMzss/edit#gid=0

Hopefully you can work it out - you can work out how much advertising per number of pages is needed to break even. At the moment we're getting in about £170 per month from membership, and the women's edition will be using two months worth of membership.

The idea proposed at the meeting was to have a 28 page newspaper with between 40 and 50% advertising. 12 colour plates (4 for our own content), 14-16 pages of our content. With ~40% advertising we break event, with ~50 advertising we make £140 to either pay distributors/to go towards next issue.

In an attempt to keep things tidy I've also created a spreadsheet to keep track of who is approached and what adverts we get.

https://docs.google.com/spreadsheets/d/1q3AVSDWEzcbXpIMNwKOEq3zuL5--CL_NhfsRQN1W2-M/edit#gid=0