GPWA Organizer Social Posts

Hello,

As GPWA's contracted Organizer, I would like to have a discussion about using my skills to narrowly utilize GPWA's social media account in order to effectively provide the services in my contract. Some points:

• GPWA has a very old, inactive email/call list and membership is in decline.
  

• Negative return on investment with phone calling: I rarely get a person on the phone or a call back, many folks seem annoyed or confused about why I'm calling, and some don't remember even signing up as a GPWA member. Phone calling takes up a great amount of my time for GPWA with very little return on investment, warranting an additional strategy.
  

• GPWA has a 1,149 follower Instagram account that is rarely being utilized (other than accepting collaborations with the much more active GP SWWA account). Social media is a highly effective marketing tool that is integral to any modern organizational outreach strategy.
  

• We have events that are not being effectively promoted, i.e. Seattle's monthly orientation and membership meeting seems to be only being advertised on GPWA's website, to existing email subscribers, and in time-intensive individual phone calling to members by the Organizer. Spending the time to post about events welcoming new folks to plug in with us will take much less paid Organizer time and reach infinitely more people than individual phone calling.
  

• We are not reaching new audiences by only contacting an existing email/call list and occasional tabling in some parts of the state.
  

• We can funnel new, like-minded folks from social media organically and with their consent onto our email subscriber list.
  

Therefore, I'd like to establish that I'm able to use some amount of my time as Organizer to utilize social media narrowly to provide the services in my contract (volunteer engagement, candidate recruitment / campaign support, membership and income growth).

Thank you, Karissa