Refreshing our brand
Vivien Ivanov
Public
Seen by 3
This thread is an example of how you can make decisions in Loomio.
Thanks for everyone who contributed to the brand survey.
It is clear our co-op is now doing much more than producing Oatmilk. It's time to review the brand and how it is positioned to represent co-op activity now and in future.
Let us know your thoughts and we will raise a proposal to confirm a way ahead.
Jaiyush Devi Thu 25 Aug 2022 5:21PM
Hey team, this is awesome. Thanks for getting stuck into this.
Can you clarify something for me please. Are you talking purely about logo use? When people can and can't use the logo?
To me brand is a much bigger topic focused around all the touch points versus understanding when people can use the logo as the mark that represent Oatmilk.
Vivien Ivanov Thu 25 Aug 2022 5:21PM
No we're not just talking about logo use. We're talking about the brand - indeed that hard to define, large, meta level thing.
It is a very big topic and our approach is to break it up into chunks. We're starting with this Loomio and MVP take on prototyping a process that will enable would-be users of the brand to use it
Sanjay Garcia Thu 25 Aug 2022 5:23PM
Hola, me parece un gran trabajo.
Mi único comentario es descifrar pautas relacionadas con el uso en algunos contextos de ejemplo sólidos, y alguna orientación sobre qué es un uso apropiado e inapropiado, p. eventos, empresas, individuos, comunicados de prensa
Poll Created Thu 25 Aug 2022 5:24PM
Brand concepts Closed Thu 28 Sep 2023 5:00PM
The brand working group have come up with some brand concepts.
We want to test these out with you all before moving to the next stage.
Results
| Results | Option | % of points | Voters | |
|---|---|---|---|---|
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|
Looks good | 60.0% | 3 |
|
| Not sure yet | 0.0% | 0 | ||
| Concerned | 40.0% | 2 |
|
|
| Undecided | 0% | 0 |
5 of 5 people have participated (100%)
Takashi Kim
Thu 25 Aug 2022 5:25PM
I appreciate the work to get to this point, but I really don't like the color palette. I think we're missing some of the warmth of our current palette... 😟
Mary Wang
Thu 25 Aug 2022 5:25PM
I'm new in to this and really appreciate the work. However I'm with Takashi on this - I'd also like to see warmer colors.
Vivien Ivanov
Thu 25 Aug 2022 5:25PM
Great comments. I'm sure we can incorporate these into the brand! 👌
Vivien Ivanov Thu 25 Aug 2022 5:26PM
Outcome: Brand concept
Thanks for your comments and support. We are talking with our brand consultants about the concerns and will post an update and recommendation for your approval soon 🙏
Poll Created Thu 25 Aug 2022 5:27PM
Approve the new Brand concept Closed Thu 28 Sep 2023 5:00PM
The new brand concept is now ready, and incorporates the changes discussed.
We are now seeking approval from members.
This proposal needs >75% of members to pass.
On success, I will run an Opt-in poll to form a working group to implement the brand concept.
Results
| Results | Option | % of points | Voters | |
|---|---|---|---|---|
|
|
Agree | 75.0% | 3 |
|
| Abstain | 0.0% | 0 | ||
| Disagree | 25.0% | 1 |
|
|
| Undecided | 0% | 2 |
|
4 of 6 people have participated (66%)
Chloe Miller · Thu 25 Aug 2022 5:21PM
Love this. Really appreciate the work and commitment behind it. ❤️
High level input on the brand convo is how and when we be tight and loose. Like it feels real different if I am using the Oatmilk brand for a cool project I am doing on the side, compared to leveraging the brand for my core income in a professional context. So I'm wondering if that can be included in your success factors somehow?