Media Coordination Proposal *Revised*

Revised October 2019
(Please see attachment for linked content and details)

SUMMARY
This is a project proposal to develop communications and collaborations across e-NABLE chapters and with the general public. It is organized into 7 activities, each with 3 components. These activities, once established, should coordinate and sustain communications from the community.

PROBLEM
Over the past 9 months, the e-NABLE community wrestled with several obstacles that limited communications, collaboration, and growth. The dissolution of the online home on Google+ as well as shifting priorities within the core team lead to stagnant media channels and community members expressing concerns of feeling disconnected. At the same time, the e-NABLE universe continued to expand with most of the activity outside of any cohesive or easy-to-follow network.

PROPOSAL
We have explored several community platforms, a newsletter revival, video webinars, large events, collaborative project mapping, and visual storytelling. All have promise, but the coordination of our communications will be key. Coordinated communications and collaborative storytelling could give community members and chapters access to a broad range of e-NABLE activities. Like bees with the flowers, regular media practices will cross-pollinate projects, support and highlight efforts and autonomy of local leaders, promote alignment, growth and efficacy, and provide resources for reporting, grants, fundraising, and continuing partnerships.

BUDGET
In the past, $1500/month was designated for Jen Owen to develop Enablingthefuture.org. It seems reasonable to use this precedent to set a monthly budget across 3 quarters with the goal of establishing sustainable communications practices that can be maintained by community members. After the first quarter, a progress report will allow the community to review achievements and decide whether or not to continue the funding.

SUSTAINABLE MODEL
Our proposed process involves regular measurement and adjustment. Each of the seven core activities include metrics that can be monitored and adjusted as needed. Whereas traditional organizations typically employ a designated Director of Communications, we will explore a communications recipe that can be followed successfully by current and future cooks in the e-NABLE kitchen. We hope to evolve from a demonstration of best practices by one chef into a smoothly running "cooperative kitchen".

7 ACTIVITIES

1. Content Creation
   Online Articles, Visual Materials, and Reporting

2. Coordinate Open Media
   Hub Partnerships, Theme Direction, Model Projects

3. Community Facilitation
   Team Training, Co-Authorship, Targeted Distribution

4. Moderate News Cycles
   Weekly, Monthly, Quarterly

5. Tracking Activity
   Data Activity, Funding Activity, Dissemination

6. Marketing Models
   Membership, Donor Relations, Campaigns

7. Communications Strategy
   Platform, Educational, Accessibility