Talking about strap lines

We've talked a bit about this idea, but maybe not as a tagline:

Loomio: Engage, Decide, Act

Somewhere in between VIvien's and Ben's...
'Deciding to create the future together'

'create' and 'together' are very empowering words in my opinion, they balance the more anxious words for a lot of people 'deciding' and 'future'

Loomio: Co-creating the Future

I really like engage decide act - very clear branding and some brands do go straight for key words, not a sentence. Be good to validate between that and a sentence. I love Matt Lemmons sentence as well. I t reminds me of that phrase, something like
be the future you want to create.

Hi folks,
Sorry if I miss some of the points I did not have had time to read all of your blog. So apologies if I am repeating anything that you already had discussed.
All of the “strap lines” match different approaches or goals of the main idea. I like them all…but they reflect diverse goals.The question is to store them all in a parking lot while you decide what do you want to accomplish now first.
I mean in the very beginning while the app is being known and its capabilities being recognized (and probed) it is important to have a short and simple plan by phases on what we would like to highlight and when. A decision making tool should have different types of clients as organizations and entities are pretty different animals, so customizing their needs is not bad at all (Big entities, mid size, small, communities, or the specific public we want to address etc)
What is to be accomplished? e.g. (the order is irrelevant as they need to be prioritized)
1. Attract funding
2. Attract minds to get into the project
3. Capture public attention
4. Expand capabilities
5. Ameliorate specific areas of development
6. Ameliorate visual content
7. Capture entities to be part of the initial tests
8. Present the first “good” beta……..
9. Etc
With that you delineate a short-mid-long term plan that can structure your developments and guide your path to success.
Then with the specific priority, it’s much easier to go for strap lines that really define what we really want to achieve. By doing it this way you do not confuse clients and stakeholders.
Just an idea, excuse the length of the explanation… or any bias
Best

Wow good morning Josemi, what a great and really beautifully times post given here we are at retreat with a session on 'key questions' we are asking which we will plan our day around. I found this really useful.
In the meantime I thought of another great strapline

Loomio
collective intelligence

Last night I thought... Loomio: Participation by Design, which could be supported by Loomio: Designed by Participation.

Loomio: Decided through Democratic Participation.

Just reviving this thread after it came up at the Communications Workshop on Thursday...

I like Diaspora's phrase — 'community governance platform'. Not a strapline, but a neat description/aspiration.

I tend to agree - strap lines that are trying to be too clever are on their way out. The challenge now is to accurately describe Loomio in a short phrase. @vivienmaidaborn suggested 'Collaborative Decision Making' which is pretty neat if not aspirational. Maybe we could add to it - something like 'breaking down barriers to collaborative decision making'? Let's get generative

Do we really need this now. If we can wait to be in the "let's go viral" phase, we could take inspiration of what Pozible did. They rolled out a T-Shirt competition for people to submit their slogan ideas. The 10 best got a free T-Shirt and the first also got some cash.

I think this idea could be evolved in something that sounds a bit more like us, but keeping the concept of engaging people in promoting what makes Loomio so great for them.

To make the process more democratic, we could also let people choose what the best slogans are by letting them vote, and maybe we could even let them nail the decision themselves on a public ad-hoc loomio discussion…