Refreshing the Oatmilk Coop brand

Vivien Ivanov Public Seen by 0

Is the problem or opportunity is worth pursuing? The world and our activity in the co-op has seen huge change in the last 5 years since we implemented our original brand strategy. It's time to review the Oatmilk Coop brand and how well it represents co-op activity now and in future.

Is there a decision to be made? We are seeking your involvement and approval to adopt a new brand concept. Responsibility for approval decision is with the governance board.

Does it impact other people and your organization? Brand impacts on the perception of our co-op and everyone in the organization.

Thanks to everyone who contributed to the brand survey. We have used the results to develop a brand concept.

We will use the Consensus process to approve the new brand.

Do you have any thoughts or comments?

Chloe Miller Tue 6 May 2025 7:38PM

Love this. Really appreciate the work and commitment behind it. ❤️

High level input on the brand convo is how and when we be tight and loose. Like it feels very different if I am using the Oatmilk brand for work in a professional context than in cool project I am doing on the side. So I'm wondering if that can be included somehow?

Jaiyush Devi Tue 6 May 2025 7:38PM

Hey team, this is awesome. Thanks for getting stuck into this.

Can you clarify something for me please. Are you talking purely about logo use? When people can and can't use the logo?

To me brand is a much bigger topic focused around all the touch points versus understanding when people can use the logo as the mark that represent Oatmilk.

Vivien Ivanov Tue 6 May 2025 7:38PM

@Jaiyush Devi No we're not just talking about logo use. We're talking about the brand - indeed that hard to define, large, meta level thing.

It is a very big topic and our approach is to break it up into chunks. We're starting with this Loomio and MVP take on prototyping a process that will enable would-be users of the brand to use it

Sanjay Garcia Tue 6 May 2025 7:40PM

Hola, me parece un gran trabajo.

Mi único comentario es descifrar pautas relacionadas con el uso en algunos contextos de ejemplo sólidos, y alguna orientación sobre qué es un uso apropiado e inapropiado, p. eventos, empresas, individuos, comunicados de prensa

Poll Created Tue 6 May 2025 7:42PM

How do you feel about the new brand concepts? You have until Mon 12 May 2025 12:00AM to participate.

What are you proposing?

The brand working group have come up with some brand concepts, and want to test these out with you before moving to the next stage.

Why is this important?

Brand affects how people perceive our organization. Brand can impact new business growth, how we engage with customers and attracting great people to work with us.

What are you asking people to do?

Take a look at the brand concepts and leave a comment.

This proposal is an opportunity for your input and contribution, to help us make a better decision.

Current results

Option	% of points	Voters
Looks good	60.0%	3
Abstain	20.0%	1
Concerned	20.0%	1
Undecided	0%	1

5 of 6 people have participated (83%)

Takashi Kim

Tue 6 May 2025 7:42PM

I appreciate the work to get to this point, but I really don't like the color palette. I think we're missing some of the warmth of our current palette... 😟

Mary Wang

Tue 6 May 2025 7:42PM

I'm new in to this and really appreciate the work. However I'm with Takashi on this - I'd also like to see warmer colors.

Poll Created Tue 6 May 2025 7:46PM

Approve the new Brand concept You have until Mon 12 May 2025 12:00AM to participate.