Loomio
Wed 26 Apr 2017 8:51PM

Help choose a name for our project!

SW Sara Wolf Public Seen by 379

The name we choose here will have a huge impact! Ideally it would be catchy and engaging while also being specific enough to convey what we are talking about without implying IRV. In reality, we probably can't have it all without adding a tagline so for each option let's add a few short words to follow up. The name will be used for our group, for the ballot initiative and for outreach. The goal is to get Score Runoff Voting enacted in elections and to fix our broken democracy.

*Here are some options, the taglines can always be fine tuned: *

  • Unfuck The Vote: A project to enact a more fair voting system where nobody's vote is wasted and it's safe to vote your conscience.

  • Equal Vote: A project to enact a more fair voting system where nobody's vote is wasted and it's safe to vote your conscience.

  • Score Runoff Voting: A project to enact a more fair voting system where nobody's vote is wasted and it's safe to vote your conscience.

  • Reclaim The Vote: A project to enact a more fair voting system where nobody's vote is wasted and it's safe to vote your conscience.

  • Star Vote: A project to enact a more fair voting system where nobody's vote is wasted and it's safe to vote your conscience.

  • Star Runoff Voting: A project to enact a more fair voting system where nobody's vote is wasted and it's safe to vote your conscience.

Considerations:
* Having too many names to tell people about complicates things and gives people too much to remember off the bat. RCV OR, SRV, and Equal Vote... we really just want to tell people one name/group that covers it. Seeing as the names SRV and Equal Vote already exist to describe the system and the organization that is promoting it those 2 seem like the best options for a few reasons.

  • The name for the voting system is already "Score Runoff Voting" which is super literal. Using this name cuts right to the chase and specifically explains exactly what we are talking about. The downside is that it's pretty dry and is hard to remember. It doesn't do anything to convey why we need a new system or how this system is better. People I've been talking to keep messing up this name and saying things like ranked score voting or score ranked voting.

  • "Equal Vote" is a more goal oriented name. We really do want something catchy and memorable so that we can brand the project in a way that will grab people. The downside here is that "Equal" can mean different things to different people and it's not super clear what is meant by "Equal" without getting technical. Here's a simple explanation of what we mean by Equal. This voting system eliminates wasted votes and doesn't favor some voters or candidates over others. My vote is just as strong as your vote.

See below for more considerations...

SW

Poll Created Thu 27 Apr 2017 8:02AM

Help us choose a name! Closed Fri 28 Apr 2017 7:12AM

This is the name of our project to be used for our organization, our ballot measure and our outreach. Location will be added to the end of the name when a specific area is being targeted.

Results

Results Option % of points Voters
Unfuck The Vote: A project to enact a more fair voting system where nobody's vote is wasted and it's safe to vote your conscience. 0% 0  
Equal Vote: A project to enact a more fair voting system where nobody's vote is wasted and it's safe to vote your conscience. 0% 0  
Score Runoff Voting: A project to enact a more fair voting system where nobody's vote is wasted and it's safe to vote your conscience. 0% 0  
Star Vote: A more fair voting system where nobody's vote is wasted and it's safe to vote your conscience. 0% 0  
Star Voting: A project to enact a more fair voting system where nobody's vote is wasted and it's safe to vote your conscience. 0% 0  
Reclaim The Vote: A project to enact a more fair voting system where nobody's vote is wasted and it's safe to vote your conscience. 0% 0  
Undecided 0% 39 AW PF CL ED MF AZ MJF GHO NH DH MN BS DJ KE SM JZ CS GW NT JO

1 of 40 people have voted (2%)

SW

Sara Wolf Fri 28 Apr 2017 6:48AM

I think the voting system should be "Star Runoff Voting" and the organization should be "Unfuck The Vote"

SW

Sara Wolf Fri 28 Apr 2017 6:59AM

I think the voting system should be "Star Voting" and the organization should be "Unfuck The Vote"

SW

Sara Wolf Fri 28 Apr 2017 12:08AM

Serena Johnston writes to say:

Hi Sara, We missed the last meeting (dental numb mouth), and I don't have a Loomio account, so thought I would use this means to share a name idea. To me, the word "vote" is one step removed from the purpose. Voting is just the action - but the purpose is to choose a candidate, so I would suggest "rating (or rate) the candidates" or "ranking (or rank) the candidates." People have answered questionnaires that give them a range of choices, so it might help with familiarity. Anyway, that's my two cents.

SW

Sara Wolf Fri 28 Apr 2017 7:01AM

I presented SRV at tonight's Indivisible meeting and got some good feedback. Here are a few re-branding points to help us say the same things but in a more clear or convincing way:

  • Some people don't love the word "Score". For election enthusiasts it brings to mind bullet voting arguments. For people on Amazon or Yelp they think about it as "Rating".

  • People love the idea of rating books on Amazon and giving a 5 Star review. What if we change SRV to Star Runoff Voting" or simply "Star Voting"? @nardopolo

  • Some people don't get what we mean when we say "accurate". They get the word, but not what it means in this context. It's too technical and they overthink it. They would prefer "fair". Instead of saying that a voting system is "inaccurate" they can relate better if we say that it's "frustrating".

  • People are confused by the terms "runoff" and "instant runoff". This requires more explanation to clarify for people who aren't already familiar with IRV and the instant runoff concept so it's simpler to just avoid that language and use wording that inherently explains the idea using simple terminology. Or don't even explain the runoff unless people ask for more detail. People I talk to seem happy to hear just what they do on the ballot and why its a better system.

A sample pitch using upgraded language:

In our current system we have no idea how many people might support a outsider candidate (like Bernie) because most people are afraid of wasting their vote. Many others don't bother to vote at all because their candidate doesn't stand a chance in their area. In Star Voting even if your favorite can't win you still have a voice. Nobody's vote is wasted and everybody can vote their conscience.

With Star Voting we know who really has the most support because voters give each candidate 0-5 stars. The two highest rated candidates are the finalists. Your ratings already show which finalist you prefer and the winner is the finalist that is preferred by more voters.

Text on the sample ballot
STAR VOTING
Voters give the candidates 0-5 stars. The two highest rated candidates are the finalists. Your ratings already show which finalist you prefer and the winner is the finalist that is preferred by more voters.

SW

Poll Created Fri 28 Apr 2017 7:18AM

Help us pick a great name! Closed Fri 5 May 2017 7:19AM

We have decided to change our group's name! We want to make sure that before we go forward the organization and voting system have names that are memorable and effective! Who are we and what are we working on?

Results

Results Option % of points Voters
Reclaim The Vote: A project to enact a more fair voting system where nobody's vote is wasted and it's safe to vote your conscience. 50.0% 2 SW SJ
Unfuck The Vote: A project to enact a more fair voting system where nobody's vote is wasted and it's safe to vote your conscience. 25.0% 1 SW
Score Runoff Voting: A project to enact a more fair voting system where nobody's vote is wasted and it's safe to vote your conscience. 25.0% 1 GHO
Equal Vote: A project to enact a more fair voting system where nobody's vote is wasted and it's safe to vote your conscience. 0.0% 0  
Star Vote: A project to enact a more fair voting system where nobody's vote is wasted and it's safe to vote your conscience. 0.0% 0  
Star Runoff Voting: A project to enact a more fair voting system where nobody's vote is wasted and it's safe to vote your conscience. 0.0% 0  
Undecided 0% 37 AW PF CL ED MF AZ MJF NH DH MN BS DJ KE SM JZ CS GW NT JO BH

3 of 40 people have voted (7%)

SW

Sara Wolf Fri 28 Apr 2017 7:21AM

Star Vote: A project to enact a more fair voting system where nobody's vote is wasted and it's safe to vote your conscience.
Unfuck The Vote: A project to enact a more fair voting system where nobody's vote is wasted and it's safe to vote your conscience.

I think that the voting system should be called "Star Voting". The group can be "Unfuck the Vote" or "Star Vote" if we need a non-offensive title.

GHO

George Hayduke Oliver Fri 28 Apr 2017 1:58PM

Score Runoff Voting: A project to enact a more fair voting system where nobody's vote is wasted and it's safe to vote your conscience.

Score Runoff Voting; Unfuck our vote?

SW

Sara Wolf Fri 28 Apr 2017 10:30PM

Star Vote: A project to enact a more fair voting system where nobody's vote is wasted and it's safe to vote your conscience.
Reclaim The Vote: A project to enact a more fair voting system where nobody's vote is wasted and it's safe to vote your conscience.
Unfuck The Vote: A project to enact a more fair voting system where nobody's vote is wasted and it's safe to vote your conscience.

I think that the voting system should be called "Star Voting". The group can be "Unfuck the Vote" or "Star Vote" if we need a non-offensive title.

SW

Sara Wolf Fri 28 Apr 2017 10:31PM

Star Vote: A project to enact a more fair voting system where nobody's vote is wasted and it's safe to vote your conscience.
Reclaim The Vote: A project to enact a more fair voting system where nobody's vote is wasted and it's safe to vote your conscience.
Unfuck The Vote: A project to enact a more fair voting system where nobody's vote is wasted and it's safe to vote your conscience.

I think that the voting system should be called "Star Voting". The group can be "Unfuck the Vote" or "Star Vote"or "Reclaim The Vote if we need a non-offensive title.

SW

Sara Wolf Tue 2 May 2017 6:45AM

Reclaim The Vote: A project to enact a more fair voting system where nobody's vote is wasted and it's safe to vote your conscience.
Unfuck The Vote: A project to enact a more fair voting system where nobody's vote is wasted and it's safe to vote your conscience.

I like "Star Voting" for the voting system, SRV can be the technical name. The group can be "Reclaim The Vote" or "Unfuck the Vote"/Fix the Vote"

MF

Mark Frohnmayer Fri 28 Apr 2017 3:47PM

After working for many months to establish the Score Runoff Voting moniker, I personally have very little interest in renaming the system at this point, and I don't find the reasoning here compelling -- I'd expect very few lay voters are going to have bullet voting concerns based on the name. Like "rating", there is high general comprehension of what the word "score" means.

Generally I like the name Star Voting, especially if it's an acronym: S.T.A.R. (Score, Two Advance Runoff) Voting could be cool... although then the full acronym would be STARV. Maybe people are STARVing for real democracy?

SJ

Serena Johnston Sat 29 Apr 2017 2:43AM

Having a different name for the same system from one area to another may add confusion, especially when going from local to state and national races.

SW

Sara Wolf Sat 29 Apr 2017 3:34AM

Agreed. We absolutely can't change the name of the voting system or for Equal Vote without Mark's agreeing that it would be worth it! There are obviously major downsides to that level of change at this stage, so the improvement would have to be really significant and compelling. Our Portland organization (Currently a subgroup of RCV OR) can have it's own name and be distinct from his Equal Vote group (as it is now) or it could be a subgroup of it, which would be simple and convenient all around since we have the same overall mission. At the last meeting Mark sounded open minded about names for our group and maybe even his, which I appreciate. If he's convinced great, if not I totally respect that too.

There are huge benefits for having great memorable names for both the voting system and the organization. I'm not sure that the existing names offer that. A change would have to happen now, before we launch a ballot measure. If not now than never. I do think SRV and Equal Vote are okay, and if we go with them I'll go along too. I like that the voting method name explains how the system works, (Score Runoff). I like that the organization name (Equal Vote) is goal oriented. The problem is that people are constantly messing up the name Score Runoff when they try and tell people about it. People often just glaze over when I say Score Runoff Voting or worse, SRV. Acronyms in general loose people. People often tell me they don't get what I mean by "equal" when I mention the organization or the criteria and how it relates in this context. Equality is a super key criteria but a bit of a complex one.

I'm hoping for enough dialogue to happen here that we can come to a consensus soon! We need concrete names and branding for a lot of our next steps. May 6th is a natural deadline because we are officiating the vote at PDX Forward's Spring Thing event May 6th!

AZ

Adam Zielinski Fri 28 Apr 2017 7:34PM

I like the names Star Voting and Star Runoff Voting. I think they sound better than Score. Although I think Score Runoff Voting is good as well.

I think both of the above are better than Equal Vote.
Then Reclaim the vote, and then Unfuck the vote comes in last. I don't think we will be taken seriously or win anything if we include an F bomb in any of our names. It makes for a funny/edgy t-shirt but that's about it.

SJ

Serena Johnston Sat 29 Apr 2017 4:00PM

Since RCV passed in Benton County as well as in Maine, what has worked there for the message?

SW

Sara Wolf Mon 1 May 2017 7:16AM

Background on Ranked Choice Voting
In Benton County they passed Instant Runoff Voting (a type of Ranked Choice Voting*) using a pretty goal oriented campaign. Alan Zundel knows more about the specifics of that campaign, but in general IRV advocates talk about how it's a better system than what we have now.

The most common IRV selling points are that it allows voters to vote their conscience, (Often false,) that it solves the Nader Effect vote splitting problem, (False) and that it's better than our current system. (True in my opinion but debatable).

I'm not sure if Benton's campaign used these super common oversold claims at the beginning or not but they have upgraded their wording now.

The whole truth is that IRV moves closer to the goal of allowing honest voting and it is less likely to case a Nader effect failure in the election (where the wrong candidate wins,) but these problems aren't fully solved and major problems do come up. In elections with more than 2 strong candidates IRV often eliminates the candidate who actually should have won in the first round before all the data was looked at. Whoops!

IRV was a step in the right direction, but it just isn't the holy grail of election reform that we'd hoped it was. When IRV was seen as "the best we've got right now" a lot of people didn't see the point in highlighting its shortcomings but the fact is we need real democracy! People need to be able to vote their conscience honestly, every voter and candidate should be treated equally and the system shouldn't play favorites, we need a very accurate system that still works with multiple parties and any number of strong candidates. Score Runoff Voting is the only system that offers all that and is still simple enough to be viable.

Strategy for marketing SRV
We can definitely use a goal based approach to convince people to use our system. Score Runoff Voting actually delivers on the criteria that IRV was chipping away at! That's the easy part.

The tricky thing here is just getting the many groups we represent consolidated into one solid unit and having a clear and memorable name that will catch people. That name has been Equal Vote. Does this name mean something to you? Do you get why SRV is Equal and why our current system and IRV aren't, or does that all require explanation?

Also, Score Runoff Voting, the name of the voting system, seems to be confusing people. People get it mixed up with Ranked Choice Voting and Instant Runoff Voting. Too many 3 letter acronyms!! SRV, RCV, IRV, argh!! Can the name SRV stand on its own and be remembered or will it continue to confuse people?

  • Note: Ranked Choice Voting and Instant Runoff Voting are often used interchangeably but in fact they shouldn't be. Instant Runoff is a specific Voting System. Ranked Choice Voting is a family of voting systems.

Score Runoff Voting uses rankings in its 2nd round runoff, but scoring in the first round so it's a hybrid of Score Voting and Ranked Choice Voting.

SW

Sara Wolf Wed 10 May 2017 11:11PM

Thanks everyone for all your feedback on names, wording, and branding over the last few weeks. We've come to some decisions that will help us move forward and get the word out effectively and memorably!

We've decided to rebrand Score Runoff Voting as Star Voting! Score Runoff Voting is a great technical and descriptive name but the three letter acronym is too easy to confuse with RCV and IRV. We have all slipped up and mixed up the words rank and runoff and score and choice. Where it's needed for clarity, especially when you are talking to people who have heard of SRV before please feel free to say SRV or Score Runoff but from here on out our main press focus will be referring to this as Star Voting! Star Voting also works as an acronym: S+AR Voting= Score Plus Automatic Runoff or STAR=Score Then Advance Runoff.

The name Star Voting refers to the 5 star rating ballot and conveys the idea that this is the voting version of the already familiar 5 Star ratings that people give on Amazon and Yelp all the time. Star Voting is the most effective way to use 5 Star ratings to select a winner.

We have also decided to merge our Star Voting focused Portland Group with Equal Vote. (We have been meeting and making decisions here in PDX as Ranked Choice Voting Oregon since December and these decisions were made by the steering committee that was appointed at our general meetings.) Equal Vote plans to grow into a non-profit and organization that will work on passing Star Voting in Oregon and beyond!

RCV Oregon, the group founded by Alan Zundel, will continue to exist and we will continue to participate and collaborate together. RCV Oregon is planning on keeping their name but may chose to change what the acronym stands for in order to be more inclusive and to avoid confusion since this group has voted multiple times that it prefers SRV (Star Voting) as the best reform. The mission will stay the same. Working for a better voting system for Oregon! We know they are considering Real Choice Voting but the word choice can imply another unrelated political movement. I propose we consider ReClaim the Vote Oregon.

Thanks for staying involved and for all your feedback! Let's keep working together and spread the word!