Individual Assignment

Working individually, students will identify a business of their choice, interview the relevant personnel, develop an audit of the company’s current CRM activities, write up a case study on the company and outline five feasible recommendations for improving CRM taking into account the theory studied as part of the course.

Assignments should be typed, Times New Roman, 12 and 1.5 line spacing. Assignments should be between 3,000 and 4,000 words in length. A word count should be provided on the title page and Harvard referencing must be used throughout.

Assignments must be submitted via hard copy and no later than 5pm Friday 23rd June, 2017.

Each individual will then be required to present their projects to the class. This presentation should be on PowerPoint, and each presentation will be approximately ten minutes in duration (dates to be confirmed).