The means and the goal

Partners create a company for a shared, peaceful purpose, which makes sense for them, which serves the dignity of women and men and the environment: it is the purpose. Partners decide together the purpose of the company. The purpose must be set by partners to launch the company. The purpose is evolutionary. Shareholder value cannot be the purpose per se. Shareholder value is not the goal but a means of ensuring that the company is able to pursue its purpose, i.e. to serve people in general.