Common duties of Social Media managers

Hi everyone!

Below, I select some pieces of text from previous posts I did that give an overview of the key elements that social media managers should look for, and duties they should cover.

We have been gaining loads of supporters/followers on Twitter since EarthArXiv launched not so long ago. During my time as the EarthArXiv social media manager, I focused on trying to expand the base of @EarthArXiv followers (and thus, hopefully, users). Key elements to continue to grow and get people excited are

• A real, human interaction on the account

• Promotion via “themes”

• The announcement of each accepted upload. This is great as it engages with the people, and gives exposition to their uploads.

You will see it is a fun activity which I am sure you will enjoy as much as I did.

Commonly, I'd enter the account daily during weekdays. When I’m stretched out thin with my projects or deadlines, I might do more volume of things but only in a day or two.

Each time, I would check most or all of the following:

• Notifications:
  Go through Twitter notifications (lately around 30-40 each login), and retweet the interesting ones.
  Respond to questions from users (when I don’t know the answer, reach out via Loomio or to Chris, who’s always ready to be of great help!)
  Comment positively when someone refers to Earth ArXiv or tweets about making use of Earth ArXiv, even if only a line :)
  Search for #preprint and #postprint hashtags almost daily and others (#oa, #openaccess, #openscience) on occasion, and retweet if there's anything relevant/interesting
  

• Tweets:
  Check new preprints/postprints and announce them, often as soon as they are available. Almost always, this will not be a “template” tweet but a “personalized” one, where I thank authors for the upload and try to tag “@” tweeter users or agencies if I refer to them in the tweet.
  Check other postprint servers (such as OSF, arXiv, BIOarxiv etc) activity and retweet interesting news
  Remind now and then of already tweets done (for example a reminder of our moderation policy, of new features launched, of how to cite preprints, what preprints are and what are the benefits etc)
  On occasion: check postprints news in the media and post relevant articles etc
  On occasion: check on Earth ArXiv milestones (x postprints available, x followers, x tweets) and promote them
  On occasion: gather data on stories and users that are satisfied or happy with Earth ArXiv and how that has impacted their research.
  Last but not least: Use of fun memes and Gifs is encouraged :)

All this without taking into account what Chris does in periods where my activity is low or where he sees fit.