Communications (PR)

#ecamadrid
#commons
@CommonsAssembly

Is this satisfactory?

• For General Overview 2-pager on the event attached, it's also on the website: http://europeancommonsassembly.eu/eca-in-madrid/

• Participation Form: Instructions on the website http://europeancommonsassembly.eu/how-to-participate-in-eca-madrid/

Links: "I'm going": https://goo.gl/forms/JXx5txhxHrEZTsv43

En español: https://goo.gl/forms/UofGmT1OQABve5i23

Video proposal for 3 thematic urban commons videos from Zemos + 1 overview on municpalism is done, ready to be submitted to Lunt, but we may want to ask for money. It should also correspond with Zemos commitments/needs with TEF's video production - Zemos is doing both so there is a lot to make!

@staccotroncoso or others; should we try to develop a mini comms strategy, or do we just not have enough human resources?

I think it would be possible with a little advance thinking to create a moderate buzz just before...

We could even try to get something published

How do people feel about this, and maybe drafting a plan or having a call in September?

Hi @nicoleleonard from the P2PF side (speaking for advocacy, ie @annmarie and myself) we cannot produce any original writing from now until mid-September. We can, however, promote any material created for ECA Madrid on our blog and social network (and will gladly do so!). Come October we'll be much more active in the lead-up to the event.

Ok, so how's about re-touching base on this towards the end of September?

Sounds good! BTW, I'll be in London from August 30th to September 20th (with Ann Marie joining me on the 13th), If anyone from the group happens to be there, please get in touch!

@sophie40 @thomasdegroot2 and I are going to think about some PR.

Sophie had the idea to take the videos from the last assembly and just cut the end to say ECA in Madrid ... should we ask @lucastello if this is possible?

Thomas mentioned something about getting an article written in the national paper.

What do we need to do for this PR effort? Should we designate a day to do a twitter blast? Write an article ourselves? Just brainstorming for now..

FOR VIDEO: Why not just add as a subtitle with link?

Hi all, I like the idea of having a little communication plan (just half a page). Me, Sophie and Nicole can work on it next week. It would give all participants (ECA and TEF) something to do, so that we spread the buzz. I will send you some ideas next week.

Hi, today i will meet with Felipe (Zemos) and European Alternatives (we are in a meeting together in Poland) and discuss a bit joint communication & PR as well. will report on that here

it seems like the Lunt funding is falling through so we have to innovative and for example in deed re use videos from next year, after tweaking them a bit. They are good videos, still very on point

Let's work these videos into the commms plan below, yes. Not even sure we need to tweak them really.

@thomasdegroot2 wrote down his thoughts: " What we need, if you look at my points, is the following:

-a coordinator for content from now to the ECA

-a coordinator for press

-a live comms person

Coould be one and the same person, obviously.

What I came up with is below. After your thoughts, I propose to combine this into one page. Looking forward to hearing your thoughts!

Communiations for ECA in Madrid, October 2017.

What we need:

-Someone to livetweet and livepost on Twitter and Facebook during the ECA
-A good hashtag
-An up to date list of key persons and orgs to follow and like beforehand, so we can tag them.
-a few ‘press moments’, preferrably three: one in the build-up (beginning of October), one during the kickoff, and one on the last day.
-accompanying press releases and materials
-a list of journos, publishers and influencers
-’content’ like videos, blogs, cool images, to fill up social media channels in the coming weeks. This should include cool things attending people have done, publications by orgs that work with us, inspiring pieces about the subject matter, etc.
-a communication briefing for all organizers and coordinators (like ‘always tell the group to livetweet and use the same hashtag’ and other tips)
-invite all attendees to write a cool blog about what they’re doing to increase our content (can also be a vlog or an image). This could bolster our ‘commoners present themselves’ in the build-up.
-approach influential journos for exlcusives, like an interview with the organizers, or a behind-the-scenes-coverstory.
-write opinion pieces

Important: who are we talking to?

I suggest we try to appeal to ‘ordinary’ people that are beginning to get interested in commons. This will attract the easiest target audience, and also bolster our reputation as the leading event in the world for commons. This means ‘dumbing it down’ to a degree where it becomes accessible to all curious people.

Secondary: influential orgs and publications, to increase the noise in our own bubble.

News worthy for the first group: commons becomes actionable > the ECA, where grassroots activism, theory and policy comes together. Make it personal: what does commons mean for you?

News worthy for the second group: spotlighting interesting commoners and initiatives (see for instance the tone that Shareable strikes)."

@staccotroncoso @sophie40 @annmarie... any thoughts? I've asked Thomas to eventually set up a call for this to get things moving :)

Hi folks, sorry we're still travelling and couldn't join the call in the proposed dates. For now I've reposted this call-out from Commons Network on our blog and shared it on SM: Join us in Madrid for the next European Commons Assembly

HI ok great! Yes Wanted to share this as a template too for everyone to use. I guess people can just copy.