Loomio

Value proposition & One liner pitch (for members)?

Ellie PublicSeen by 208

Discussing our value proposition for DP *members *
(individuals using Dignity as a Hirer, Doer or Solutionary here in Ideaspace).

We can then use the Ideaspace tools to vote on the best version.

One liner for Hirers ONLY

proposal by Luke Flegg Closed Fri 31 Aug 2018 10:02PM

Agreeing with this means agreeing to having a one liner pitch specifically aimed at Hirers:

Find local skills you need
Your money goes to charities you love.

Results

Luke Flegg
Agree

Works great if we have a separate one for Doers & Solutionaries

Luke Flegg

@ellie15 did I propose my Value proposition the way you had in mind?
Or have I proposed a 'one liner' / something different?
Happy to create a separate thread for one liners

One liner for Doers ONLY

proposal by Luke Flegg Closed Fri 31 Aug 2018 9:03PM

Agreeing with this means agreeing to having a one liner pitch specifically aimed at Doers:

Volunteer skills to neighbours
They donate money to charities you love.

Results

Luke Flegg
Agree

Lovely, if we're having a separate one for Hirers and Solutionaries. Short, simple, clear

One liner for Solutionaries ONLY

proposal by Luke Flegg Closed Fri 31 Aug 2018 9:02PM

Solutionaries = Members using Ideaspace

Agreeing with this means agreeing to having a one liner pitch specifically aimed at Solutionaries:

Have a say in how charities spend your donations.
Bring your ideas to the table.

Results

Luke Flegg
Agree

Some people will want to engage with Dignity first by using Ideaspace. Maybe they don't have money/needs (skill wise) and don't feel able/interested in volunteering skills. I think this Value proposition would speak to them

Ellie

I think value proposition for the doer and hirer would be the same / if not very similar... I don’t see much difference in the type of person who would be a hirer or a doer - and imagine them doing both of those things.
But I can see the nuance in the ones you’ve proposed here which feels nice from a marketing perspective - to have an angle for each.

100% Agree about having a separate one for solutionaries - as they will have different reasons for being there

Luke Flegg

@ellie15 shall I rename my proposals from "Value proposition for X" to "One liner for X" because my proposals aren't really value propositions like what were were working on in your workshop, though hopefully useful for website and other marketing.

I'm not sure I agree about the Value proposition being same for Hirer & Doer but looking forward to proposals coming from you, Pasco @katherinechurch interested in your ideas too (and anyone else)!

Luke Flegg

I've gone ahead and done it because so you can see what I mean - easy to change back! I amended your thread title to include One liners too. Please undo / change as you see fit Ellie!