Loomio
Tue 18 Jul 2017 10:06AM

Conscious Business Canvas: Our Relationship Funnel . . .

C Cheri Public Seen by 387

Describe the levels of the relationship

T

TracySchmidt Thu 20 Jul 2017 2:48AM

I don't know what a relationship funnel is. Help!

SC

Steve Cooperman Sat 22 Jul 2017 11:42AM

This may not line up perfectly with what we're doing, but basically it's a description of the steps to moving people from uninformed about what you do to being loyal customers:

Describe the levels of the relationship:

People are exposed to your advocacy and engage with you somehow (no money)
Initial (free) engagement
Initial monetary value exchange (low cost, to deepen their money)
Initial purchase of your core product or service
Repeat customers
Very best, most intimate customers (they spend most time energy money with you)

C

Cheri Sat 22 Jul 2017 1:48PM

For a traditional business the relationship funnel is really a prospect funnel. How do we build relationships with people who could potentially benefit from our services. This is the task that Connect WNC is working on doing. It's related to what Chris Fillipiak is doing. Also related to our to engage tech folks from across the region. What's our strategy for getting the world out about UniteWNC? Who do we partner with to spread awareness and use? ETC.

CPF

Christopher P. Filipiak Sat 22 Jul 2017 7:34PM

I think a relationship funnel is all about understanding the market need and seeing if that lines up with the talent here in WNC. Once you understand those things you can then create a workflow that "gets the word out". I'm struggling a bit on what we are offering and to who. Thoughts on that?

C

Cheri Mon 31 Jul 2017 2:53PM

I think Tracy's Freelance Cooperative really helps clarify what you are suggesting, Chris.

SC

Steve Cooperman Tue 1 Aug 2017 3:49PM

I think it will help to better understand the Canvas process. The idea is to operate in a more agile way. Instead of spending a ton of time figuring everything out, make your best guess at what it would be and then go out and test your hypothesis about what you think will work, adjust/adapt as you see what happens. Does this make sense?

C

Cheri Mon 31 Jul 2017 2:54PM

Seems like we would have several different funnels if we go the freelance cooperative route.
- community members with needs - matched with technology innovators
- businesses in need of freelancers / small businesses
- freelancers who want to collaborate

JM

Jim March Sun 6 Aug 2017 4:27AM

Just a comment (my own point of view, so my apologies, as needed). The concept of a "funnel" is not how I think of the question. A funnel implies a narrowing down, a process of elimination. I would prefer a process of inclusion, and expansion. Is there another term we could use? How about "our relationship engagement"?