Loomio
Wed 28 Jul 2021 1:16PM

Welcome to the Age of Intentionalism - Implications for the real estate ecosystem?

BW Bill Wendel Public Seen by 27

An Adweek webinar entitled Welcome to the Age of Intentionalism: Break Through the New Consumer Mindset is TODAY at 3pm ET.  If you'd like to attend, please use this link https://adweek.it/3qT4SJm


Here's the significance for the #REIntentWay (the working name for a real estate byway enabled by #Intentcasting
Members of #RECALL -- Real Estate Consumer Alliance were introduced to IntentCasting more than a decade ago, before Harvard Business School published Doc Searls book, The Intention Economy, and we're intrigued to see that mindset going mainstream.  Will Adweek guests use intentcasting to empower consumers as Doc envisions it? Regardless, what are the implications for the future of the real estate ecosystem?  

Here are five hypotheses:  

1. "Intention Inventory" will replace active MLS listings as the measure of supply, particularly since the role of the MLS has been eroded by the prevalence of off-market sales in brokerages large and small.

2. IntentCasting will enable peer-to-peer real estate transactions and consumers will save BILLIONS annually as real estate agent morph from gatekeepers to consultants who provide services in response to intentcasts (or personal RFPs.)

3. Consumers will manage their digital identify via an OPEN #HousingID that can signal their intentions as they move up and down the housing ladder over their lifetime.  


4. PALgorithms or personal algorithms will learn buyer preferences and interact with seller intentcasts to optimize decision making based on one's evolving preferences or "IntentLand."

5. Househunts will be driven by ROI -- Return On Intention particularly as millions of households transition to new locations or lifestyles post-pandemic.

What's your take? If you live in Greater Boston and would like to watch this webinar in person at Staples Studio in Cambridge, new the Alewife T State, please contact:

Bill Wendel
@RealEstateCafe
http://RealEstateCafe.com[email protected]617-661-4046

+ + +

Use this tiny URL if you'd like to invite anyone to join our working group:
https://lnkd.in/ebNDjs6