Tue 5 Feb 2019 2:31PM
Giveth.one PR strategy
Loie
Public
Seen by 150
We have the opportunity to make a clear and cohesive stance to our friends who want to use Giveth.one, and here on this thread you can see and discuss all the pieces that are worth considering. This came from a document contributed to by all.
Please interact with and add new proposals/decisions on the side!
The Timeline:
- Nov 5th Satya as representing the DApp team proposed on this loomio moving Giveth to galaxy.giveth.io and more “galaxy” branding in general. ‘The DApp should adopt a new name/brand and move to a new domain’ was more popular until Griff added a 3rd option: “The DApp should stay at beta.giveth.io and the Giveth website content can include both the DApp and Galaxy”, and then that took the large majority (multiple ppl changed their votes).
- He then closed the poll and provided this conclusion: “We could either give up, or we could go for more autonomy (and expected friction). We decided the second because we believe the potential is too enormous. As such the Dapp is going to its own domain with its own branding, positioning, team and entity this year. I hope the people controlling the breaks can live with this blasphemy - or alternatively come up with solutions that would solve these issues.”
- Earlier in the discussion he also responded to Kris: “If the team wants to keep Giveth.io as its main entry, then we will have no choice then to adapt a new name and build a brand around that.”
- Without any further community discussion, Dec 6th dapp website is put up at the giveth.one domain
- Dec 7th they register Giveth.one twitter handle. There has been no affirmative communication with Giveth community about using this name, no approval.
- Dec 31st a video and Medium article written by Grace is published announcing the launch of Giveth.one. The Giveth community was not consulted about making the statements about them in this article. (Including endorsement-implying photos of Griff and Jordi.)
- Jan 2nd Vojtech says some things in Riot in response to the community, including “Both dani and griff did warn us we should run this by the community in a loomio. Full disclosure that was never my plan, I never intended to do any loomio like that ever especially after the last few. “
- In a conversation btwn Loie, Vojtech & Griff on Jan 23rd, we heard this:
- Griff: “Basically dude, the only way it will work to use the name is if you do a loomio.” Loie: “If you did a loomio and got the answer you didn’t want to hear, would you abide by it?”
Vojtech: “I want to disclose, that I cannot answer this question…”- Vojtech: “We want to avoid community media onslaught, we’re not at the loomio stage yet. If the advice is strong from giveth.one team, i will go with that over the loomio”
- Vojtech said (his words) that as a team they decided he will be a dictator/CEO type of leader. (They’ll have no governance amongst themselves.)
- Griff suggested one of the possible parameters for using the brand (if the community chooses this) would be that the DApp team agrees to submit any blog posts to be reviewed/filtered by us and Vojtech said that sounds safe enough to try. The conversation didn’t account for other non-blog comms like tweets, videos, in person statements, etc.
- Vojtech wants to onboard a bunch of charities, like now. Or super soon, before major user turn-offs are remedied. Griff said that’s a deal breaker for him.
Other points to consider:
- Onboarding users (for example to a poor UX product) is comms too. There are lots of things that affect the public’s opinion of Giveth besides blog posts.
- Throughout Nov/December/January the main story re:funding was that RSK was maybe going to give them funding to continue, but already they were in debt by ~$40,000 and not sure if anything would continue, so we agreed during a (comms? gov?) meeting to postpone any strict brand decisions until funding is clear.
- That moment has come. RSK is now saying they WILL continue to fund them, and the DApp team is gearing up for press releases and partnerships.
- Vojtech will be giving a 90 minute demo/workshop on the Giveth DApp at EthDenver.
- There are plenty of instances approaching us nearly every day which will benefit GREATLY from having brand clarity. Vojtech has made an effort to hear our perspectives on this and he is now awaiting some response from us.
- Griff has been spending personal funds FAST on Giveth. The burn rate is around 20 grand/month.
- The DApp team being paid by RSK(or anyone else for that matter) to develop on this DApp can be a big win for us, lifting a financial strain. Preserving a good relationship may help us to not throw away this gift.
- They are the current experts on this DApp! If we somehow fractured the relationship to not be able to work with them, we would take a big loss on this.
- The people of the DApp team are our friends.
They are still working towards Blockchain For Good, and a core value of Giveth is to support anyone who does that.
They can use a different name, or have parameters on how they use the name, and still work with us, still be a part of our community and us be a part of theirs. At least, nobody has ever made an ultimatum against this.
Poll Created Tue 5 Feb 2019 2:54PM
Possible Action Steps Closed Fri 8 Feb 2019 2:01PM
Let's aggregate here the possible rules/parameters/strategies/action items for the brand and PR strategy as well as the community/communication strategy with the DApp team going forward.
I will start with some that have already been suggested, but please add options and indicate your faves, since I will turn some or one into real Proposals so we can get a final response.
Results
| Results | Option | Points | Mean | Voters | ||
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DApp team only uses Giveth name in the way that, say, DAppNode or BrightID uses it. As a nod to the incubator/parent project it arose from. | 66 | 6.0 | 11 | ||
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All blog posts must go thru our filter (process TBD) before they can publish anything with Giveth name | 54 | 4.9 | 11 | ||
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Griff asks Grace to take down the photos of him in the Medium post, as they make it seem that we are more excited about this than we actually are. | 47 | 4.3 | 11 | ||
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All communications must go thru our filter process (this means tweets, blog posts, overall strategy for speaking events, etc) → someone or a comittee of someones will probably need to take on the duty of being the liaison for this, checking all of the proposed comms against a ledger we decide upon and determining if they get the pass or not. | 45 | 4.1 | 11 | ||
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Grace is not allowed to do communications. Maybe throwing fire here, but this has been expressed by several people and the fact is that trust with her comms has been seriously broken. | 37 | 3.4 | 11 | ||
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DApp team, if using Giveth name, agrees to give 5 hours a week of their time to comms with Giveth community (and the aforementioned liaison) around the brand and getting approval/guidance on any communications they wish to do. | 32 | 2.9 | 11 | ||
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DApp Team does not use Giveth name or logos. | 28 | 2.5 | 11 | ||
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DApp Team is allowed to use the Giveth name and logo without any restrictions focusing on building the platform and community around it. | 15 | 1.5 | 10 | ||
| Undecided | 0 | 0 | 33 |
11 of 44 people have participated (25%)
Loie Tue 5 Feb 2019 3:10PM
| 9 - Griff asks Grace to take down the photos of him in the Medium post, as they make it seem that we are more excited about this than we actually are. | |
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| 8 - DApp team only uses Giveth name in the way that, say, DAppNode or BrightID uses it. As a nod to the incubator/parent project it arose from. | |
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| 7 - DApp Team does not use Giveth name or logos. | |
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| 1 - DApp team, if using Giveth name, agrees to give 5 hours a week of their time to comms with Giveth community (and the aforementioned liaison) around the brand and getting approval/guidance on any communications they wish to do. | |
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| 1 - All communications must go thru our filter process (this means tweets, blog posts, overall strategy for speaking events, etc) → someone or a comittee of someones will probably need to take on the duty of being the liaison for this, checking all of the proposed comms against a ledger we decide upon and determining if they get the pass or not. | |
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| 0 - Grace is not allowed to do communications. Maybe throwing fire here, but this has been expressed by several people and the fact is that trust with her comms has been seriously broken. | |
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| 0 - All blog posts must go thru our filter (process TBD) before they can publish anything with Giveth name | |
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One of my biggest concerns with trying to devise a complex consent-based comms strategy, is that it would require SO much time from someone on the DApp team and someone in Giveth, and already Vojtech has expressed that a) he makes all the decisions b) he's not interested in this type of communication, it is a distraction to him.
I honestly think that picking a different name would give them way more freedom even just in not having to deal with the level of communication that we require :/
Kay Tue 5 Feb 2019 4:14PM
| 9 - DApp team, if using Giveth name, agrees to give 5 hours a week of their time to comms with Giveth community (and the aforementioned liaison) around the brand and getting approval/guidance on any communications they wish to do. | |
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| 8 - All blog posts must go thru our filter (process TBD) before they can publish anything with Giveth name | |
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| 7 - Grace is not allowed to do communications. Maybe throwing fire here, but this has been expressed by several people and the fact is that trust with her comms has been seriously broken. | |
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| 6 - DApp Team does not use Giveth name or logos. | |
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| 5 - DApp team only uses Giveth name in the way that, say, DAppNode or BrightID uses it. As a nod to the incubator/parent project it arose from. | |
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| 4 - Griff asks Grace to take down the photos of him in the Medium post, as they make it seem that we are more excited about this than we actually are. | |
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| 3 - All communications must go thru our filter process (this means tweets, blog posts, overall strategy for speaking events, etc) → someone or a comittee of someones will probably need to take on the duty of being the liaison for this, checking all of the proposed comms against a ledger we decide upon and determining if they get the pass or not. | |
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| 2 - DApp Team is allowed to use the Giveth name and logo without any restrictions focusing on building the platform and community around it. | |
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I am not a fan of the strictness of the proposal, but seeing what came of PR so far, I do think that professional communication is not the strong suit of the current team. IMO it would benefit the DApp team greatly to spend some ressources here. A good alternative is to coordinate with our Comms circle, which probably can muster the available ressources with a little funding and the interest to separate the brands in a way that is less confusing to people.
Michael Roberts Tue 5 Feb 2019 4:16PM
| 9 - DApp team only uses Giveth name in the way that, say, DAppNode or BrightID uses it. As a nod to the incubator/parent project it arose from. | |
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| 0 - All communications must go thru our filter process (this means tweets, blog posts, overall strategy for speaking events, etc) → someone or a comittee of someones will probably need to take on the duty of being the liaison for this, checking all of the proposed comms against a ledger we decide upon and determining if they get the pass or not. | |
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| 0 - DApp team, if using Giveth name, agrees to give 5 hours a week of their time to comms with Giveth community (and the aforementioned liaison) around the brand and getting approval/guidance on any communications they wish to do. | |
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| 0 - Grace is not allowed to do communications. Maybe throwing fire here, but this has been expressed by several people and the fact is that trust with her comms has been seriously broken. | |
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| 0 - Griff asks Grace to take down the photos of him in the Medium post, as they make it seem that we are more excited about this than we actually are. | |
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| 0 - DApp Team does not use Giveth name or logos. | |
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| 0 - All blog posts must go thru our filter (process TBD) before they can publish anything with Giveth name | |
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| 0 - DApp Team is allowed to use the Giveth name and logo without any restrictions focusing on building the platform and community around it. | |
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I personally feel it would be in both Giveth's & B4H's best interests to simply create a new brand, and if B4H wants to give a nod to Giveth great. Therefore every other slider above except one becomes a moot point. I see it as not practical to coordinate the same brand across 2 orgs with different teams and missions and this will slow down both orgs and make unnecessary work for each org. The proof for that is in the record or coordination to date and even the distrust expressed above.
Kris is Tue 5 Feb 2019 4:59PM
| 9 - DApp team only uses Giveth name in the way that, say, DAppNode or BrightID uses it. As a nod to the incubator/parent project it arose from. | |
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| 9 - DApp Team does not use Giveth name or logos. | |
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| 9 - All blog posts must go thru our filter (process TBD) before they can publish anything with Giveth name | |
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| 9 - All communications must go thru our filter process (this means tweets, blog posts, overall strategy for speaking events, etc) → someone or a comittee of someones will probably need to take on the duty of being the liaison for this, checking all of the proposed comms against a ledger we decide upon and determining if they get the pass or not. | |
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| 9 - DApp team, if using Giveth name, agrees to give 5 hours a week of their time to comms with Giveth community (and the aforementioned liaison) around the brand and getting approval/guidance on any communications they wish to do. | |
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| 0 - DApp Team is allowed to use the Giveth name and logo without any restrictions focusing on building the platform and community around it. | |
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| 0 - Grace is not allowed to do communications. Maybe throwing fire here, but this has been expressed by several people and the fact is that trust with her comms has been seriously broken. | |
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| 0 - Griff asks Grace to take down the photos of him in the Medium post, as they make it seem that we are more excited about this than we actually are. | |
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This is a way to get a feel of what the commty wants I guess. I'm not voting on whether or not the leaving dapp team should work w/ grace for their branding, I think they should do what they want and Grace is a great at marketing. In the case of using the Giveth brand & real collab this would however NOT work. Bcs it's not only the pics in the medium post that are confusing, the entire post is creating brand confusion due to its content. So all for full rebranding by them. We'll support.
Kris is Tue 5 Feb 2019 5:21PM
| 9 - DApp team only uses Giveth name in the way that, say, DAppNode or BrightID uses it. As a nod to the incubator/parent project it arose from. | |
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| 9 - DApp Team does not use Giveth name or logos. | |
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| 5 - All communications must go thru our filter process (this means tweets, blog posts, overall strategy for speaking events, etc) → someone or a comittee of someones will probably need to take on the duty of being the liaison for this, checking all of the proposed comms against a ledger we decide upon and determining if they get the pass or not. | |
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| 5 - DApp team, if using Giveth name, agrees to give 5 hours a week of their time to comms with Giveth community (and the aforementioned liaison) around the brand and getting approval/guidance on any communications they wish to do. | |
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| 4 - All blog posts must go thru our filter (process TBD) before they can publish anything with Giveth name | |
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| 3 - Griff asks Grace to take down the photos of him in the Medium post, as they make it seem that we are more excited about this than we actually are. | |
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| 0 - Grace is not allowed to do communications. Maybe throwing fire here, but this has been expressed by several people and the fact is that trust with her comms has been seriously broken. | |
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| 0 - DApp Team is allowed to use the Giveth name and logo without any restrictions focusing on building the platform and community around it. | |
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This is a way to get a feel of what the commty wants I guess. I'm not voting on whether or not the leaving dapp team should work w/ grace for their branding, I think they should do what they want and Grace is a great at marketing. In the case of using the Giveth brand & real collab this would however NOT work. Bcs it's not only the pics in the medium post that are confusing, the entire post is creating brand confusion due to its content. So all for full rebranding by them. We'll support.
Adam Stallard Tue 5 Feb 2019 7:37PM
| 9 - All blog posts must go thru our filter (process TBD) before they can publish anything with Giveth name | |
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| 9 - DApp Team is allowed to use the Giveth name and logo without any restrictions focusing on building the platform and community around it. | |
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| 7 - All communications must go thru our filter process (this means tweets, blog posts, overall strategy for speaking events, etc) → someone or a comittee of someones will probably need to take on the duty of being the liaison for this, checking all of the proposed comms against a ledger we decide upon and determining if they get the pass or not. | |
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| 5 - Grace is not allowed to do communications. Maybe throwing fire here, but this has been expressed by several people and the fact is that trust with her comms has been seriously broken. | |
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| 0 - DApp team, if using Giveth name, agrees to give 5 hours a week of their time to comms with Giveth community (and the aforementioned liaison) around the brand and getting approval/guidance on any communications they wish to do. | |
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| 0 - Griff asks Grace to take down the photos of him in the Medium post, as they make it seem that we are more excited about this than we actually are. | |
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| 0 - DApp team only uses Giveth name in the way that, say, DAppNode or BrightID uses it. As a nod to the incubator/parent project it arose from. | |
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| 0 - DApp Team does not use Giveth name or logos. | |
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It makes a lot of sense to have communications that appear to represent Giveth go through a review process.
Bowen Sanders Tue 5 Feb 2019 9:42PM
| 9 - All blog posts must go thru our filter (process TBD) before they can publish anything with Giveth name | |
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| 6 - Griff asks Grace to take down the photos of him in the Medium post, as they make it seem that we are more excited about this than we actually are. | |
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| 5 - Grace is not allowed to do communications. Maybe throwing fire here, but this has been expressed by several people and the fact is that trust with her comms has been seriously broken. | |
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| 5 - DApp team only uses Giveth name in the way that, say, DAppNode or BrightID uses it. As a nod to the incubator/parent project it arose from. | |
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| 5 - DApp Team is allowed to use the Giveth name and logo without any restrictions focusing on building the platform and community around it. | |
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| 0 - DApp team, if using Giveth name, agrees to give 5 hours a week of their time to comms with Giveth community (and the aforementioned liaison) around the brand and getting approval/guidance on any communications they wish to do. | |
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| 0 - All communications must go thru our filter process (this means tweets, blog posts, overall strategy for speaking events, etc) → someone or a comittee of someones will probably need to take on the duty of being the liaison for this, checking all of the proposed comms against a ledger we decide upon and determining if they get the pass or not. | |
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| 0 - DApp Team does not use Giveth name or logos. | |
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Any Giveth named or related communications should go through the same review process... IMO
Bowen Sanders Tue 5 Feb 2019 10:29PM
| 9 - All blog posts must go thru our filter (process TBD) before they can publish anything with Giveth name | |
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| 6 - Griff asks Grace to take down the photos of him in the Medium post, as they make it seem that we are more excited about this than we actually are. | |
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| 5 - Grace is not allowed to do communications. Maybe throwing fire here, but this has been expressed by several people and the fact is that trust with her comms has been seriously broken. | |
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| 5 - DApp team only uses Giveth name in the way that, say, DAppNode or BrightID uses it. As a nod to the incubator/parent project it arose from. | |
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| 1 - DApp Team is allowed to use the Giveth name and logo without any restrictions focusing on building the platform and community around it. | |
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| 0 - DApp team, if using Giveth name, agrees to give 5 hours a week of their time to comms with Giveth community (and the aforementioned liaison) around the brand and getting approval/guidance on any communications they wish to do. | |
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| 0 - All communications must go thru our filter process (this means tweets, blog posts, overall strategy for speaking events, etc) → someone or a comittee of someones will probably need to take on the duty of being the liaison for this, checking all of the proposed comms against a ledger we decide upon and determining if they get the pass or not. | |
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| 0 - DApp Team does not use Giveth name or logos. | |
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Any Giveth named or related communications need to go through the same review process, regardless of who is writing it. One must realize that a brand is a brand for a reason, and can only be as strong as it's reputation, and a divided front can only serve to confuse and frighten a public which is already itchy over the constant malfeasance in the blockchain space. I want them to be able to use the brand but it has to be done properly. We are all a family.
Josh Fairhead Wed 6 Feb 2019 8:55AM
| 9 - Griff asks Grace to take down the photos of him in the Medium post, as they make it seem that we are more excited about this than we actually are. | |
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| 9 - Grace is not allowed to do communications. Maybe throwing fire here, but this has been expressed by several people and the fact is that trust with her comms has been seriously broken. | |
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| 7 - DApp team only uses Giveth name in the way that, say, DAppNode or BrightID uses it. As a nod to the incubator/parent project it arose from. | |
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| 7 - All communications must go thru our filter process (this means tweets, blog posts, overall strategy for speaking events, etc) → someone or a comittee of someones will probably need to take on the duty of being the liaison for this, checking all of the proposed comms against a ledger we decide upon and determining if they get the pass or not. | |
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| 6 - All blog posts must go thru our filter (process TBD) before they can publish anything with Giveth name | |
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| 6 - DApp team, if using Giveth name, agrees to give 5 hours a week of their time to comms with Giveth community (and the aforementioned liaison) around the brand and getting approval/guidance on any communications they wish to do. | |
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| 5 - DApp Team does not use Giveth name or logos. | |
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| 2 - DApp Team is allowed to use the Giveth name and logo without any restrictions focusing on building the platform and community around it. | |
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Alignment is most important. The problem with two communities is the potential for cross talk which leads to tensions that may give rise to undesirable situations such as race conditions. The last thing we should want to incentivise on either side is "a race to the bottom" or other asymmetric dynamics...