Loomio
Sat 15 Jul 2017 6:56AM

Goals of our web site

JM Jim March Public Seen by 367

Our web site development should be driven by the results we want to produce by the web site. This is the thread where the results produced by our web site are discussed.

JM

Jim March Sat 15 Jul 2017 7:36AM

I saw a vote posted about "What areas of our web site should we work on first?" Before I could vote, I wanted to see some discussion about who we think the web site is for. There will be several "types" of visitors (below is just my own thoughts about a list, there are others). Each of the visitors will have different wants and needs visiting our web site.

At this stage, what are the most important visitors? What are the most important results?

I don't need to see a lot of effort put in to this discussion, but some thought should be put into what results we want to produce by our web site, and for whom.

My two cents: at this stage, I would make our web site an introduction site, for the "looky-loos", with a plan to add pages to satisfy "potential partners", "potential associates", and "potential funders".


Types of visitors to our web page:

  • looky-loos: folks just interested in getting some basic information about who we are and what we do. Maybe they got our web address from a friend, publicity, an event, etc. They're just curious at this point and will spend less than five minutes on the site to satisfy their curiosity.

  • potential customers: folks that we are looking to serve, our customers, our clients.

  • potential associates: folks who are considering "aligning" with us. These folks are supporters of what we do, because it ties in to what they are doing. They will control their own resources, might share some if it is convenient, but will be more interested in achieving their own goals rather than helping us achieve ours.

  • potential partners: other people, organizations, or entities that are looking for validation and verification about us before deciding to start or continue a conversation with us. These folks are looking for trust indicators, how well we fit with what they can give or get, and our "personality".

  • potential workers: people who are considering working for us to achieve our goals.

  • our customers: people who we serve.

    • existing partners, associates, workers: folks that are already connected to us. These folks look for updates in what we're doing, however most of their information will be retrieved through personal follow-up, not through the public web site.
  • funders: folks who are looking to support what we do by providing resources, rather than the work to transform the resources into our goals. These folks tend to visit our web site to validate and verify their level of trust in our ability to "deliver the goods". They may be more interested in things like 3rd-party reviews of our work (testimonials, news articles, etc.).

MC

Marc Czarnecki Tue 18 Jul 2017 12:11AM

I believe that Facebook and a blog should be elements of the communication strategy too.

Social media represents nearly 20% of our time online!!!

Facebook usage overall accounts for 1 in every 6 minutes spent online, and more than 1 in 5 minutes spent on mobile.

https://www.themediabriefing.com/article/nine-trends-in-us-media-consumption-in-charts

RC

Rob Capozziello Sat 15 Jul 2017 11:57AM

I agree Jim. At this stage I feel it's more an informational/introductional site. We can certainly expand to the other target audiences as needs are more clearly determined. We'll need to consider the value we intend to bring to each to evolve the sections. Thanks

T

TracySchmidt Tue 18 Jul 2017 12:14AM

From the dot vote it seems our story, initiatives and get involved are top priorities. I agree with that too!