Tue 9 Dec 2014 8:33PM
Brand Management & Strategy
Tony Budak Public Seen by 65
The follow quote’s purpose is to set a vision for certain opportunities facing Time Bank Exchange Champions:
"Our brand culture and development workshops aim to align the external perceptions with the internal reality of your organization.
A brand is a series of external perceptions, and each interaction builds perceptions – this makes each person a brand manager. Making it even more important that wherever your team are ‘talking’ about your brand. This could be on social media… at meetings… at a networking event… they are communicating the same consistent, appropriate messages."