Tue 9 Dec 2014 8:33PM
Brand Management & Strategy
![TB](/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBekxRQ1E9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--40d7701a9407b09bf7fcdc115ad188bace86336f/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdDRG9MWm05eWJXRjBTU0lKYW5CbFp3WTZCa1ZVT2hSeVpYTnBlbVZmZEc5ZmJHbHRhWFJiQjJrQmdHa0JnRG9LYzJGMlpYSjdCem9NY1hWaGJHbDBlV2xWT2dwemRISnBjRlE9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--e579049eb7f20fc1070cc24f3215f2949d184302/Tony_Budak_2015_CMHS_class_reunion_headshot.jpg%3F1493312416)
The follow quote’s purpose is to set a vision for certain opportunities facing Time Bank Exchange Champions:
"Our brand culture and development workshops aim to align the external perceptions with the internal reality of your organization.
A brand is a series of external perceptions, and each interaction builds perceptions – this makes each person a brand manager. Making it even more important that wherever your team are ‘talking’ about your brand. This could be on social media… at meetings… at a networking event… they are communicating the same consistent, appropriate messages."
http://www.franohara.com/training-and-coaching/brand-management-and-strategy/